How to market a car repair shop effectively?
Deciding to start a car repair shop business, we have to face a lot of competition, including firmly entrenched companies with high local popularity. Effective marketing from the earliest days of your business, and even before you start, will allow you to effectively attract new customers and gradually move towards a leading position. We should divide marketing activities for automotive services into local marketing and online marketing.
Visual identity is a solid foundation for a strong car repair shop brand.
Beginning the adventure of creating the visual side of your brand, you should first of all take care of its consistency. One colour palette, the use of pre-selected fonts and adopting a uniform graphic design for all advertising materials will allow you to build a professional and unambiguous brand association of your garage in the eyes of your customers, which is so important in building your position on the market.
Designing a brand page for your garage will help you to create a strong brand image.
Design a professional logo that reflects your workshop’s brand.
In order to design a professional service logo, you can use the generators available on the web. Most of the most popular solutions offer the possibility of generating a logo and adapting it perfectly to your company’s current visual identity.
Make yourself known in your neighbourhood – how to make an effective outdoor advertisement?
Most of your future customers will be vehicle owners from the local area, or the region in which your company is located. For this reason, it is so important to let them know about your services in the first place. For this reason, you should consider taking out a billboard along a busy road, place advertising on a noticeboard and invest in strong signage for the workshop itself. Printing and most formats of analogue outdoor advertising require special skills, which is why we recommend using a specialised advertising agency that can help you choose advertising techniques and prepare the design correctly to the requirements of the printing company, or even produce the ad in their studio.
How to promote an auto repair shop online?
Build a strong website – how to do it cheaply and effectively?
A website is an essential part of marketing and selling any modern business. Over the years, trends in website development have changed, technology has become more and more advanced, making the cost of creating one a significant expense weighing down the budgets of start-up businesses.
Times have changed dramatically, making it possible for you to create a simple website yourself, without specialist knowledge of programming and graphics using ready-made templates along with a content management system such as WordPress, or to create a website from scratch in a website builder. The availability of both seems endless, making it possible for everyone to find the perfect tool for them.
Regularly post on social media – show others that you are active.
Social media is a great way to keep the attention of observers on your company’s activities. Regularly posting content, such as once a week, will enable you to build a group of interested customers who are eager to use your services. Social media is also an ideal place to announce news and inform your audience (people who are interested in your services) about new services and current promotions and events.
Build a positive perception of your company through impeccable online reviews.
People interested in having their car serviced will compare offers from different local companies to choose the most reliable one. You will build trust and professionalism in the eyes of the customer with positive reviews that appear about your garage online. You can source in a number of ways, including encouraging people to post reviews in exchange for a service voucher or discount voucher.
What to do to get customers to recommend your bodyshop?
If you’ve already built up a network of customers who are happy with your service, you can confidently use them to win further business.